About Shelby Ltd


Shelby provides you with the best extreme materials, designs, custom clothing, and outdoor gear. With Shelby custom made-to-measure clothing, you choose the options, we make it to your measurements. We believe in open-source outdoor gear, so the choice is yours: Do it yourself, or we will do it for you.


In start of 21st century availability of outdoor clothing and gear materials was scarce in Europe. Zach Shelby gathered materials from here and there for his own outdoor gear projects. The Shelby as a brand was started in 2002, and this web-store in 2003.

Zach has been designing and making outdoor gear for hiking, winter camping and skiing since 1995 when he started life as a university student in Northern Michigan, USA. After immigrating to Scandinavia, the Shelby company was started to provide extreme materials and designs to do-it-yourself enthusiasts, students, designers, and manufacturers.

At the end of 2005 the Shelby Ltd. corporation was formed along with two other owners, Birgit Marbach and Heikki Hautala. Birgit, a German master tailor, adds expertise to the company. Heikki, an avid backpacker, climber and adventurer, expands our extreme designs, sales and service. In January 2006 a retail store was opened to serve our local customers in Northern Finland & Sweden. The ten year old company will continue with its great designs, top of the line gear and materials, and superb service.


  • Heikki Hautala - heikki(AT)shelby.fi
    Managing Director, sales & service (Finnish)
  • Birgit Marbach - birgit(AT)shelby.fi
    Master tailor, made-to-measure service (German)
  • Lauri Raittila - lauri(AT)shelby.fi
    Sales & service, design & testing, webstore (Finnish)
  • Zach Shelby - zach(AT)shelby.fi
    Chairman, designer, founder (American)

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